Well-known e-commerce company explains how it became the profit king of e-commerce by integrating Google Cloud effectively

Well-known e-commerce big player leverages GCP to build its success formula
Well-known e-commerce big player leverages GCP to build its success formula

The e-commerce market has been undergoing constant changes in recent years. Not only is there the “Double-Eleven” shopping day that spread from China to Taiwan, another “Double-Twelve” shopping festival also spawned from “Double-Eleven” last year. As major e-commerce brands were seizing business opportunities, there was also great news in terms of revenues. However, how to deploy the technical level behind the promising prospects of the e-commerce industry to support the continuous influx of online shopping traffic is an issue that all technical staff must face the nights before booming shopping festivals.
iKala Cloud is honored to be able to invite the technical director of a well-known e-commerce company to share his first-hand experience on how they integrated cloud resources to double their profits, how they integrated Google Cloud into their physical internet data centers (IDCs), and their future deployment plans in the cloud.

Three major reasons for choosing Google Cloud

Powerful cloud architecture and resources

The resources of cloud platforms are even more abundant than those of physical IDCs. Engineers or developers can call and use the cloud resources in real-time. For instance, running more VMs is one of the most obvious examples. Meanwhile, the Google Cloud Platform (GCP) is also a certified architecture; not only is it trustworthy, it can also become more powerful. To respond to large amounts of services (such as the high traffic during the Double-Eleven shopping day), using the cloud will be the most economical choice.

Time cost

When physical IDCs are actually running, it usually takes about one month before newly-purchased machines arrive at the IDC. If the services at any particular moment grow rapidly, or if developers have an immediate need for resources for temporary projects, physical IDCs may not be able to meet these needs. However, time is money, and using GCP will allow you to obtain the resources and services you need within 90 seconds.

Operation and maintenance costs of physical IDCs

The operation and maintenance costs of physical IDCs include: [1] Costs for staff training [2] Costs for utilities [3] Meeting safety regulations and operation requirements in the construction of IDCs. If the cloud is used, not only is there no need to worry about the plans described above, costs can also be saved while immediate use is possible.

The well-known profit king of e-commerce companies stated: “The architects of Google and iKala – iKala Cloud both participated in the discussions during the planning stage: How to design the architecture and how to integrate other Google Cloud products. For many enterprises, they not only want to migrate from physical IDCs to virtual machines on Google Cloud, they usually focus more on other existing functions of Google, including managed services, BigQuery and the Google machine learning API, etc. Google and iKala Cloud both provide many resources and assistance in these areas.”

Configurations and applications of physical IDCs + Google Cloud

Whether in terms of program or architectural aspects, enterprises are usually unable to migrate all services to the cloud at once. There are also concerns about investment returns; therefore, customers usually choose to continue using physical IDCs. Under such circumstances, if they still want to develop toward the cloud in the long run, enterprises usually plan migration in stages: they will stop increasing the operational capacity of physical IDCs in the short term, while providing developers with more time to accumulate experience on cloud development.

Future plans

After discussions with Google and iKala Cloud, this well-known e-commerce company decided to first move the businesses with non-basic traffic to Google Cloud. Since the business connections between non-basic traffic and basic traffic are less closely related, fewer programs need to be changed, the time required is shorter, and they can be switched off at any time. For example, they will choose to run the Double-Eleven shopping day activities on the cloud. This type of migration in stages is a very practical method for customers who want to embrace the cloud but still have concerns.

知名電商現身說法:如何有效結合 Google Cloud 成為電商獲利王

電商市場近年瞬息萬變,不僅有從中國延燒至台灣的雙 11 購物節,去年更衍伸出雙 12 等購物節慶。各大電商品牌在搶攻商機的同時,營收面也傳來捷報。然而在電商產業前景可期的背後,技術層面該如何部署,以支援不斷湧入的線上購物人潮,這將是所有技術人員在熱鬧滾滾的購物節前夕必須面臨的課題。 iKala Cloud 很榮幸邀請知名電商技術主管進行第一手經驗分享,在獲利翻倍的背後,他們如何結合雲端資源?如何將實體機房結合 Google Cloud?以及未來他們在雲端上的部署規劃。  

選擇 Google Cloud 的三大原因

強健的雲端架構與資源 雲端平台的資源比實體IDC機房充足,工程師或開發人員可以即時調用雲端資源,像是運行更多的 VM 就是最顯著的例子。同時,GCP 是有驗證過的架構,不僅值得信賴也可能更加強壯,若要因應大量服務(例如:雙 11 購物節的高流量),使用雲端會是最具經濟效益的選擇。 時間成本 實體機房實際在運行時,通常需要至少 1 個月新購買的機器才會抵達機房。如果當時服務急速成長,或是開發人員需要即刻進行臨時性專案資源使用時,實體機房未必能符合需求;然而時間就是金錢,使用 GCP 您可以在 90 秒以內立即取得您需要調度的資源服務。 實體機房維運成本 實體機房維運成本包含: [1] 人員的訓練成本 [2] 水電建置成本 [3] 機房建置需符合安規和營運上的需求。如果選擇雲端,不僅可以不必擔心上述規劃,同時又兼具節省成本和馬上使用。

知名電商獲利王:「在規劃階段,Google 和 iKala – iKala Cloud 的架構工程師都有一同參與討論:如何設計架構、如何結合 Google Cloud 其他產品。對許多企業而言,並不會只想從實體機房搬遷去 Google Cloud 開虛擬機,往往更重視的會是 Google 現有的 managed service、BigQuery、Google 機器學習 API 等功能。這部分不論是 Google 或是 iKala Cloud 都提供了許多資源和協助。」


實體機房 + Google Cloud 的配置與應用?

不論是程式或架構層面,企業往往沒辦法一步到位將所有服務搬上雲端;同時考量到投資效益,客戶往往會選擇繼續使用實體機房。在這樣的情況下,若長期仍要往雲端發展,企業會規劃階段性的搬遷:短期內不再提升實體機房運轉容量的同時,也提供開發人員更充裕的時間累積雲端的開發經驗。 這間知名電商平台在經過與 Google 和 iKala Cloud 的討論後,決定先把非基礎流量的業務移往 Google Cloud。因為非基礎流量跟基礎流量的業務連結相對較不緊密,所需要更動的程式少、時間短、隨時可以關閉,舉例而言:雙 11 購物節就會選擇在雲端上運行。而這個階段性搬遷的方法,對於那些想擁抱雲端但又有所考量的客戶而言,的確是一個很實際的做法。  


這間知名電商平台在經過與 Google 和 iKala Cloud 的討論後,決定先把非基礎流量的業務移往 Google Cloud。因為非基礎流量跟基礎流量的業務連結相對較不緊密,所需要更動的程式少、時間短、隨時可以關閉,舉例而言:雙 11 購物節就會選擇在雲端上運行。而這個階段性搬遷的方法,對於那些想擁抱雲端但又有所考量的客戶而言,的確是一個很實際的做法。  

Company Introduction

This Taiwanese shopping website with its origins in TV shopping is now one of the largest e-commerce companies in Taiwan. Since the fluctuations in e-commerce website traffic are huge, the cloud can effectively respond to the changes in the needs of e-commerce websites. E-commerce platforms can also host their websites at data centers all over the world, while enterprises only need a few clicks of the mouse to access cloud services.

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