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iKala helps the retail industry accurately identify golden audiences

The pandemic has accelerated the digital transformation of the retail industry to achieve the integration of online and offline sales. However, as third-party cookies are about to become invalid, the iOS platform is enabling the new SKAdNetwork technology, and the changes in privacy policies, enterprises are faced with difficulties in digital transformation and data marketing.

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iKala’s three strategies for conquering the cloud

The pandemic has driven the digital transformation of enterprises and accelerated the market demand for moving to the cloud. The AI technology company iKala has recently been actively expanding its cloud business; in addition to its original scope of business, it has also expanded AWS consultation and implementation services to help improve clients’ IT infrastructure and operational performance on the basis of their needs.

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iKala helps ETMall establish marketing strategies using iKala CDP

With third-party cookies soon becoming invalid, the iOS platform enabling the new SKAdNetwork technology, and the push for data protection such as the EU’s GDPR and California’s CCPA, brands are still trying to get a grasp of the complete profiles of individual customers in real-time; therefore, the CDP customer data platform has become a key tool in helping with customer growth and brand performance.

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