The pandemic has accelerated the digital transformation of the retail industry to achieve the integration of online and offline sales. However, as third-party cookies are about to become invalid, the iOS platform is enabling the new SKAdNetwork technology, and the changes in privacy policies, enterprises are faced with difficulties in digital transformation and data marketing.

The pandemic has driven the digital transformation of enterprises and accelerated the market demand for moving to the cloud. The AI technology company iKala has recently been actively expanding its cloud business; in addition to its original scope of business, it has also expanded AWS consultation and implementation services to help improve clients’ IT infrastructure and operational performance on the basis of their needs.

Faced with the need for enterprises to migrate to the cloud, iKala Cloud, focusing on the entire life cycle of IT infrastructure, can provide 5 types of service model to satisfy the needs of enterprises at different stages, allowing them to enjoy the operational advantage of quickly activating their digital innovation while embracing the cloud painlessly.

With third-party cookies soon becoming invalid, the iOS platform enabling the new SKAdNetwork technology, and the push for data protection such as the EU’s GDPR and California’s CCPA, brands are still trying to get a grasp of the complete profiles of individual customers in real-time; therefore, the CDP customer data platform has become a key tool in helping with customer growth and brand performance.

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The “Internet Trends 2019” report indicated that the internet has connected almost 4 billion of the world’s population and 26 billion digital devices. The IoT trend will continue to grow, with it come amounts of data that will grow exponentially.

Sega Cheng, founder of iKala, specializes in artificial intelligence technology, and with the close cooperation between iKala and Google Cloud, they are currently making an all-out effort to push iKala to become Taiwan’s AI marketing and advertising technology expert.